In order to promote the various Tourism potentials of Jammu & Kashmir and to address the various opportunities in Travel, Tourism & Hospitality in the Union Territory Of Jammu & Kashmir the Ministry of Tourism, Government of India & Department of Tourism, Government Of Jammu & Kashmir in association with FICCI (Knowledge Partner), and IGTA organised a unique networking platform ‘Tapping the Tourism Potential of Kashmir: Another Day in Paradise’ recently at Srinagar. The Lt. Governor of the Union Territory of Jammu & Kashmir, Shri Manoj Sinha and Union Minister of State for Tourism & Culture (I/c) Shri Prahlad Singh Patel inaugurated and virtually addressed the delegates at the event. 

To promote Kashmir as an International Golf Tourism destination and to showcase the world class Golf Infrastructure of Kashmir, a Golf Tournament was organized at the Royal Spring Golf Course between the delegation of Golfers from various parts of India and local Golfers from Srinagar which was followed by an Award ceremony. 

Kashmir has the potential to become India’s top and World’s one of the leading Golf Tourism destinations. Jammu & Kashmir offers outstanding opportunities for golf players all through the summer (April to November). Golfing in Jammu and Kashmir is always a delight and one of the main attractions among the tourists. 

Ambassador of Vietnam H.E. Pham Sanh Chau who has been in various parts of the world compared the various natural beauty of Kashmir with various other natural beauty of the world incusing Canada, Switzerland, other parts of Europe, Vietnam and many more. As per him, one can find the beauty of the entire world in Kashmir itself. 

High Commissioner of Kenya His Excellency Willy Kipkorir Bett and Spouse of High Commissioner of Kenya Her Excellency Faith Jemvtai Bett both were completely overwhelmed with the Royal springs Golf course of Srinagar and mentioned it as a world class Golf destination. Her Excellency Bett also mentioned that she has become a great fan of Kashmiri cuisines. She specifically mentioned that she will try out a few dishes at home. 

Ambassador of Georgia H.E. Archil was overwhelmed by the beauty of Gulmarg and he enjoyed Skiing during his visit to Gulmarg. He mentioned the slopes at Gulmarg are ideal for skiing and is one of the best in the world.

Around 50 golfers participated in the tournament, including 30 outstation visitors and 20 RSGC members. Union Secretary Tourism Arvind Singh added, “Kashmir is blessed with beautiful golf courses and has huge potential for mega professional golf tournaments. Many have evinced interest to be part of future golf tournaments here which shows that this place has huge potential to attract golfers.”

Additional Director General Tourism, Ms Rupinder Brar said the 18-hole course is magnificent in its beauty and she is looking forward to collaborating with J&K for many initiatives, including golf tournaments in the valley to portray it as one of the prime golf destinations in the country.